Amazon-Owned Zappos Teams Up With Chicisimo For Social Fashion

Zappos has teamed up with social fashion site Chicisimo?to launch a microsite for social commerce. Chicisimo is a social media site for fashionistas to post and vote on pictures of their latest looks, and then buy the look for themselves. The joint collaboration with Zappos is meant to encourage fashionistas to share pictures of their latest looks and inspire others. Users can upload pictures of themselves wearing fashion items from one of 10 selected brands available on Zappos: Aldo, BCBG MAX AZRIA, Betsey Johnson, Converse, Guess, Levis, Michael Kors, Nine West, Ray-Ban or Steve Madden. Fellow users can vote for the outfits that you love or are inspired by the most and receive product recommendations of products from these brands, based on the personal style they are viewing.

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