Research and Markets: Comprehensive Google AdWords Training

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kc73td/comprehensive_goog) has announced the addition of the "Comprehensive Google AdWords Training" training to their offering.

This is a compilation of two classes, Introduction to Google AdWords and Advanced Google AdWords.

The Introduction to Google AdWords course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. You will learn how to leverage Google AdWords to best serve your online marketing needs.

The Advanced Google AdWords Training Course takes a deep dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. You will also learn about conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account to gain insights into the effectiveness of your marketing campaign.

This hands-on, interactive, self-paced course includes exercises, presentations and readings to ensure students stay engaged and learn the material presented.

Key Topics Covered:

Overview of Search Engine Marketing

Introduction to Google AdWords

Working with Keywords

Writing Ads in Google AdWords

Creating and Managing Your Ad Campaigns

AdWords Reporting and Account Performance Reports

Integrating Google Analytics with Google AdWords

Advertising on Google's Content Network

Introduction to Google Places

Optimizing Your Keywords Strategy for AdWords

Optimizing AdWords Campaigns

Optimizing Ads

Conversion Tracking in Google AdWords

Leveraging the AdWords Report in Google Analytics

Introduction to Website Optimizer

For more information visit http://www.researchandmarkets.com/research/kc73td/comprehensive_goog

Source: http://feeds.businesswire.com/click.phdo?i=a87bfc66c0dad551b6545fb82be83ed6

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