Friday, September 7, 2012

Is Your Website Lonely and Forgotten? - Automotive Digest

Is Your Website Lonely and Forgotten?

abrams_les

By Les Abrams

Web?sites, like deal?er?ships, are worth?less unless peo?ple show up to look around. You need to drive traf?fic to your online show?room with strate?gies like search engine opti?miza?tion (SEO) and search engine mar?ket?ing?(SEM).

SEM is paid adver?tis?ing in the spon?sored link sec?tion of a results page.

SEO involves cus?tomiz?ing your web?site so search engines find it nat?u?rally. Then your deal?er?ship will sim?ply appear on the results page?matched to the customer?s needs. SEO takes advan?tage of the power of the Internet.

In a nut?shell, here?s how search engines like Google work:

  • Google scans the Inter?net for data, pho?tos, and videos. It indexes most of what?s out there. When some?one does a search, Google reviews its files and presents the findings.
  • You get your deal?er?ship listed near or at the top of the find?ings by hav?ing rel?e?vant and vis?i?ble con?tent that users are search?ing?for.
  • You really need an expert in SEO to help you cus?tomize your web?site, but you should be flu?ent in the lan?guage of SEO so you can com?mu?ni?cate with the expert.
  • SEO spe?cial?ists drive peo?ple to your web?site through the sophis?ti?cated inte?gra?tion of key?words, videos, and other online elements.
  • Fancy ani?ma?tion may not be a plus. Search engines may not be able to read the ani?ma?tion, thus hurt?ing your abil?ity to show up high on the results listings.

At the Acad?emy, we explain SEO and what it can do. It?s an increas?ingly impor?tant mar?ket?ing tool, and the most suc?cess?ful deal?ers we see are involved personally.

Instruc?tor Les Abrams teaches Vari?able Oper?a?tions in Week 4 of 6 in the NADA Acad?emy pro?gram. He can be reached at labrams@nada.org. Visit NADA Acad?emy ?to down?load the sched?ule and appli?ca?tions for all programs.

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Source: http://automotivedigest.com/2012/09/is-your-website-lonely-and-forgotten-2/

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