While Canon, Sony and Red have already stolen the show with new camera announcements here at NAB 2012, Blackmagic Design is trying to carve out a niche for its new Cinema Camera. Priced at $2,995, where the company sees this as differing from the competition is its ability to capture film quality video on its 2.5K sensor and output it to CinemaDNG RAW, ProRes and DNxHD file formats. That camera housing can take Canon or Zeiss lenses on the front, contains a built-in SSD within and has a capacitive touchscreen display for control and metadata entry. Once you've captured the video, the included copy of DaVinci Resolve can take care of all color correction needs, while the video can be pulled from the SSD over a variety of high speed ports including BNC SDI and Thunderbolt. Check out a few in-person pics in our gallery below and more specs in the press release after the break.
Gallery: Blackmagic Cinema Camera