Can a reasonably successful, U.S.-based mobile content brand find equal success for its English-language service in the UK? It's a question that could have been asked on the Q&A service ChaCha, and unfortunately it looks like the company has figured out the answer the hard way. ChaCha, which launched in the UK in September 2011, has now quietly shut down operations in the country after failing to find enough people to use the service to make it cost-effective.
Saturday, April 28, 2012
Q&A Site ChaCha Cancels UK Expansion After Poor User Take-Up
Can a reasonably successful, U.S.-based mobile content brand find equal success for its English-language service in the UK? It's a question that could have been asked on the Q&A service ChaCha, and unfortunately it looks like the company has figured out the answer the hard way. ChaCha, which launched in the UK in September 2011, has now quietly shut down operations in the country after failing to find enough people to use the service to make it cost-effective.
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