Monday, April 30, 2012
Pepsi Puts A Pop Culture ?Cheat Sheet? At The Heart Of Its New Campaign
Pepsi is launching a big rebranding campaign today, and the company says social media is going to play a crucial role. Specifically, PepsiCo Global Head of Digital Shiv Singh tells me that the biggest online piece of the campaign is a "social media cheat sheet" called the #NOW board ? it has, in fact, taken over the Pepsi website. The board is built on top of Pulse, the social media visualization platform that Pepsi launched last fall. Looking at the RSS feeds from across the Web, as well as the firehose of wants being shared through Twitter and bit.ly (with help from startup SocialFlow), Singh says the #NOW board presents the pop culture stories that are hottest in social media at any given moment, presented in easily-digestible form.