Monday, May 23, 2011

Beast in Farmers Insurance Commercial | The Mary Sue

Highly Successful Marketing Strategies

At some point, commercials for insurance stopped being about the drama that befalls us after tragedy and became sources of comedy and entertainment. But one of the more memorable campaigns belongs to Farmers Insurance and its spokescharacter Professor Nathaniel Burke of the University of Farmers, who is played by JK Simmons. The cult-astic actor, who appeared as J. Jonah Jameson in Sam Raimi?s Spider-Man trilogy, has maintained his Marvel connections by appearing with X-Men: First Class?s Beast in this cross-promotional spot. Beast ? not played by Nicholas Hoult here ? is an ?X-change student? from ?the X-Men school,? whose counterpart is used as target practice by Havok (who is played by Lucas Till in a scene from the movie).

(Spinoff Online)

TAGS: Beast | Farmers Insurance | JK Simmons | Nicholas Hoult | X-Men | X-Men: First Class

Source: http://www.themarysue.com/beast-schooled-by-jk-simmons/

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