The business of commerce is alive and well, and while there's far too much noise for anyone to stand on the mobile side, Paytouch is hoping to add a new wrinkle on the conventional end. The Barcelona-based outfit was on hand here at The Next Web Conference, showcasing its biometric payment terminal and setting the stage for what's to come. For those unfamiliar, the Paytouch terminal is currently being used at Ushuaïa Ibiza Beach Hotel -- users with a Paytouch account simply link their credit card to their fingerprints, and a two-finger press is all it takes to order another glass of sangria. The benefits are fairly obvious for all parties involved. For the consumer, there's no longer a need to carry a credit card that can be skimmed, lost or stolen; for the retailer, it's able to encourage impulse buying in an entirely new way; for Paytouch, there's a commission paid on each purchase.
Filed under: Software